Leads that pass the bar. Not just opens.
QualifiedLeads Pro filters raw lead lists into sales-ready leads. Senior qualifiers score every record, pass the right ones, and log a real reason for every DQ.
What "qualified" actually means here.
The qualification bar is a written checklist, not a hunch. Every record in your list is scored on the same criteria, and only the leads that clear all five pass through to your AEs.
ICP fit, verified
Industry, segment, headcount band, and geo all checked against your written ICP. Edge cases get a human read, not a regex pass.
- Vertical and sub-vertical match
- Revenue or headcount band
- Region and entity type
Budget signal, real
Revenue band, hiring posture, recent funding, tooling spend, plus the lead's own role authority. We don't pass leads who can't write the check or own the line item.
- Funding or revenue trace
- Role authority over the spend
- Adjacent tool spend pattern
Buying timing
Trigger events, contract end signals, leadership changes, and product launches that say "this team is in market now," not someday.
- Renewal or contract-end signal
- Hiring or org-change trigger
- Product or initiative launch
Stakeholder seniority
Decision-maker, influencer, or end-user, mapped to your sales motion. Junior contacts in a closed-by-VP motion get DQ'd or re-routed to a senior peer.
- Role seniority match
- Decision-maker mapping
- Lateral peer surfaced
Tech and tooling fit
The stack they run, the integrations they need, and the platforms that disqualify the deal before discovery. Caught here, not on the AE call.
- Stack compatibility check
- Integration prerequisites
- Hard-block tools flagged
Pain confirmed
The qualifier confirms the actual pain in the lead's words, not a guessed one. If the pain isn't there, the lead doesn't pass the bar.
- Pain stated, not inferred
- Trigger linked to pain
- Quoted in the pass note
Every disqualification, written down.
A DQ without a reason is just a guess. Every record that doesn't pass the bar gets a reason, a citation, and the qualifier's name, so your AEs and your RevOps team can audit any decision.
The log is the proof.
We don't archive DQs into a black hole. Each one carries the criterion it failed, the evidence the qualifier saw, and the senior who made the call. Pull any record. Read the reason. Re-route it if you disagree.
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Reason on every recordBudget, timing, seniority, stack, ICP, or pain. One reason. Plain English.
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Evidence citationThe source the qualifier read. LinkedIn, filing, press release, prior thread, signal trace.
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Qualifier name attachedThe senior who made the call signs the row. Your RevOps can pull a name on any DQ.
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Re-route on disagreementDisagree with a DQ? Flag it. The lead returns to the queue with your note, re-read by a peer.
M. Alvarez.budget. No funding trace in the last 24 months, no hiring signal, role is influencer not owner. Signed M. Alvarez.timing. Contract renewed last quarter, no trigger event surfaced. Re-queue for Q3 review. Signed P. Sterling.J. Ito.stack. Hard-block: locked into a multi-year ERP contract. Lateral peer surfaced in finance team. Signed J. Ito.Senior qualifiers on your bench.
Every record on your list is read by a senior qualifier with a real B2B sales background. No interns, no offshore sweep, no copy-paste enrichment.
What every engagement includes.
Two engagement shapes, same bar. Pick what matches your sales motion, your list volume, and the depth of qualification your AEs need.
List-Pass
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Bring your raw listUp to 500 records per batch. We read, score, and pass against your written bar.
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Five criteria, one barICP, budget, timing, seniority, stack. Every record scored on the same five.
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Sales-ready outputPass list with notes, pain quote, decision-maker map, and AE-ready handoff brief.
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DQ log attachedEvery disqualification with reason, evidence, and the qualifier's signature.
List-Pass + Deep
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Everything in List-PassFull filter pass, scored bar, sales-ready output, audit log.
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Account dossier per passOne-page dossier with strategic context, recent moves, and three openers the AE can use.
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Stakeholder latticeDecision-maker, influencer, blocker mapped. Lateral peers surfaced when the lead is junior.
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Discovery hand-prepThe questions to lead with, the objections to expect, the proof points your AE should pre-load.
What clearing the bar looks like.
Two recent runs. Different industries, same bar, real numbers.
Mid-market industrial SaaS
A platform selling into procurement and ops at mid-market manufacturers. They were running a 4,800-record list straight to AEs with a 6% pass rate. We re-scored the list against a six-criterion bar, added stakeholder lattice, and shipped a clean pass file with DQ reasons.
Vertical fintech, mid-market
Payments platform targeting CFOs and Heads of Finance at SMB and lower mid-market. AEs were spending half their week on calls with the wrong stakeholders. We tightened the seniority and budget criteria, surfaced lateral peers, and audited every DQ.
Tell us what passing the bar means for your team.
Bring your raw list, your written ICP, and the role of buyer that actually closes. A senior qualifier will score a sample batch and walk you through every pass and every DQ.